Just two weeks after 15.6 million viewers watched Dolly Parton’s Coat of Many Colors on NBC, the network is giving America another chance to see the well-received TV-movie with a special encore presentation at 9 pm ET/8 pm CT Christmas Day.
“I hoped to bring some families together so they could sit and watch a move like this,” Parton said while announcing the encore. “I really wanted to celebrate the people, my whole family, who made me who and what I am today. I'm so blessed and thankful for everyone who watched, and I hope this story reaches many, many more when NBC shows it Christmas night.”
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Dolly Parton’s Coat of Many Colors ranks as the most-watched film shown on any of the four broadcast networks in more than six years, with 13 million viewers during the initial Dec. 10 broadcast, and Nielsen live +3 rating nudging the total up by 2.5 million to an overall 15.6 million. (L+3 ratings measure live viewing plus DVR viewing up to three days later.)
The film, set in the Tennessee Great Smoky Mountains in 1955, is neither a biopic nor a musical about Parton’s whole life and performing career. Instead, it’s a family-oriented, faith-based story — inspired by her enduringly popular 1971 song — about incidents in her and her family’s life around the time she was nine years old.
And it’s also the first in a planned series of TV-movies inspired by the country music icon’s songs.
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